About the lecture Thinking through the details of the business concept for a new venture gets inadequate attention way too often, and is one of the most common causes of failure among high tech startups we meet.
This episode of our Science to Profits series describes the important ingredients of "the business concept", and what to focus on to make sure you have a good one. This episode is a segment of a live lecture by Richard Caro, originally given to a group of life sciences entrepreneurs in Mexico City in 2006.
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